FacePaint The Story of Makeup

A deep look into the history of make-up since its very first origin until today, written by the famous and fabulous make-up artist Lisa Eldridge.

You shouldn’t be expecting a step by step make-up guide, like her worldwide appreciated and super visited blog, but a fascinating history of make-up throughout the centuries: the ancient ingredients, the first, harmful, beauty treatments and experimentations and a very interesting analyses of the reasons and factors which might have led our ancestors towards make-up.

A wonderful gift for everyone curious about the provenance of most of the products populating women’s cosmetic beauty bag today. FacePaint contains sophisticated illustrations, vintage covers, extraordinary photos of make-up muses and iconic women and, last but not least, memorable advertisements of some of the brands that shaped the history of make-up.

credit: http://www.lisaeldridge.com/facepaint/

Selling Performances

Coco Chanel once said “If you’re sad, add more lipstick and attack”
(But pls, put on the right tone!) :)

Make up… Let’s face it. Today we’re literally obsessed with it. We can’t give up make up, can we?

Either a simple mascara, a perfect foundation (still looking!) or a simple touch of lipstick, whatever to make us gorgeous. I would like to share with you something happened to me a couple of weeks ago, in a beauty store. I was looking for the concealer; I already knew the brand I wanted, I went straight to the beauty consultant and asked for it. After explaining the “why” behind my decision (seriously?) she started the selling performance: my skin, she claimed, looks “completely dehydrated, old (?), tired and grey, especially under the eyes” (no matter what biological supernatural product I was using!) *.

“Shortly”, she went on, “my complexion will be ruined, completely” (?), unless (guess what?) I buy (…)” one or more of the miraculous and extra extra pricey products she was recommending.

*For the record: my skin has always been fully hydrated, particularly the under eyes area, which, actually is a little greasy*

Anyway, giving money to someone behaving like that, can you imagine?

Yes, I can. And, unfortunately, in the past, I did.

When I was in my twenties, I easily fell in this trap: that’s a classic method of persuasion which makes leverage on our weaknesses and lack of self-confidence just to force us buying new products.

Today, whenever I assist this “performance”, I politely listen to consultants, faking attention and smile (come on, it reduces the wrinkles) and as soon as they finish, I simply say thanks for their precious suggestions and go away.

Here is the thing: let’s always trust our personal judgement; or, at least, give it a try :)

The winter 2016 issue has finally arrived!

fashion magazine, winter 2018

The winter 2016 issue has finally arrived!

Available in an amazing print edition and also as a free digital version to download!

We want to thank all the people involved in the project. Thanks to Angela Cheng for the cover image and thanks to the editorial staff and all the contributors: Lindsay Birch, Marty Brown, Alessia Gallo, Angela Cheng, Andrea Scala, Rob Woodie, Claire Thornnhill - Uphoria, Matheus Meijer, Chloe Onyx, Luca Saccoia, Jake Hunter, Jarred Baker, Nikki Vanderdyz.

Get your copy by clicking here.

Winter Issue is coming!

Just a brief update. We are working hard to make the winter issues available for the winter solstice on both printed and digital version. :)