Leafing through magazines, scrolling Instagram feeds, suddenly an image catches your eyes: maybe the contrast between light and dark, the vivid colors, the faces, that “jenesaisquoi”. You wish you knew more about the author of a stunning shot, the creator of the fabulous look or that stylish but wearable outfit. You’d like to share your interest with your friends and show them everything. And then, these friends might do the same with other friends…