We believe that there is no other word to express our sincere gratitude to you better than THANK YOU. From the bottom of our hearts.

You know, it is weird to hear the simple word ‘Thanks’, nowadays:  some people, (not all of them, luckily) take everything for granted, even when they should not. You treat people well, with kindness and respect, and of course you get the same in return. Or at least you would. Bulls***! ‘Some’ are deeply convinced that everything is always to be given to them, without neither asking nor thanking.  Let’s kiss them goodbye and do not let them bother our day; how does that sound?

Thank you, dear contributors and followers for helping Fashionx Magazine support you and your projects in this extremely challenging and ambitious adventure which started about a year ago, when an antisocialmedia friend of mine, Beth (Johnson), current Editor in Chief of Fashionx, called some friends one day and told them about her crazy idea.

“An online magazine? WhoWhatWhen? Are you out of your mind?” That’s what I first answered her, more or less.  

And yet, here we are, twelve months later: five issues, an extended team and so much work in progress. We owe you this, guys; therefore, thank you so much for making this eccentric idea a reality!


*The followers, while I’m waiting for the other guys of the Magazine to be on line for our scheduled editorial meeting.

FacePaint The Story of Makeup

A deep look into the history of make-up since its very first origin until today, written by the famous and fabulous make-up artist Lisa Eldridge.

You shouldn’t be expecting a step by step make-up guide, like her worldwide appreciated and super visited blog, but a fascinating history of make-up throughout the centuries: the ancient ingredients, the first, harmful, beauty treatments and experimentations and a very interesting analyses of the reasons and factors which might have led our ancestors towards make-up.

A wonderful gift for everyone curious about the provenance of most of the products populating women’s cosmetic beauty bag today. FacePaint contains sophisticated illustrations, vintage covers, extraordinary photos of make-up muses and iconic women and, last but not least, memorable advertisements of some of the brands that shaped the history of make-up.


Selling Performances

Coco Chanel once said “If you’re sad, add more lipstick and attack”
(But pls, put on the right tone!) :)

Make up… Let’s face it. Today we’re literally obsessed with it. We can’t give up make up, can we?

Either a simple mascara, a perfect foundation (still looking!) or a simple touch of lipstick, whatever to make us gorgeous. I would like to share with you something happened to me a couple of weeks ago, in a beauty store. I was looking for the concealer; I already knew the brand I wanted, I went straight to the beauty consultant and asked for it. After explaining the “why” behind my decision (seriously?) she started the selling performance: my skin, she claimed, looks “completely dehydrated, old (?), tired and grey, especially under the eyes” (no matter what biological supernatural product I was using!) *.

“Shortly”, she went on, “my complexion will be ruined, completely” (?), unless (guess what?) I buy (…)” one or more of the miraculous and extra extra pricey products she was recommending.

*For the record: my skin has always been fully hydrated, particularly the under eyes area, which, actually is a little greasy*

Anyway, giving money to someone behaving like that, can you imagine?

Yes, I can. And, unfortunately, in the past, I did.

When I was in my twenties, I easily fell in this trap: that’s a classic method of persuasion which makes leverage on our weaknesses and lack of self-confidence just to force us buying new products.

Today, whenever I assist this “performance”, I politely listen to consultants, faking attention and smile (come on, it reduces the wrinkles) and as soon as they finish, I simply say thanks for their precious suggestions and go away.

Here is the thing: let’s always trust our personal judgement; or, at least, give it a try :)

Winter Issue is coming!

Just a brief update. We are working hard to make the winter issues available for the winter solstice on both printed and digital version. :)